New Deal Furniture El Paso going out of business after 78 years
Family-owned retailer to begin final liquidation October 2
EL PASO, Tex. (Oct. 1, 2025) — Family-owned New Deal Furniture El Paso, among the oldest and most respected furniture stores in the area, will close its doors forever, marking the end of a significant chapter for the independent retailer. The final store liquidation begins October 2 and all merchandise in its showroom and warehouse are for sale.
New Deal Furniture El Paso was founded in 1947 by Henry A. and Magdalena Silva as New Deal Mercantile, a general store that carried everything from groceries to kerosene heaters and catered to a large farming community. In the late 1950s, the Silvas’ son-in-law, Robert V. Falvey, joined the business. With their approval, Falvey added a furniture annex, setting the stage for the company’s evolution into a full-service home furnishings retailer. Falvey later became president of the family-owned and operated business and, with the help of his children, guided the company’s growth for nearly five decades until his passing in 2014. Today, the store continues under the leadership of Falvey’s wife, Juanita Falvey, who continued the family
tradition of quality products, fair prices, and attentive service.
“For 78 years, New Deal Furniture El Paso has been part of the community, and we are deeply grateful for the generations of customers who placed their trust in us. It has been our family’s honor to serve this region, and we thank everyone who has supported us throughout the years,” said Mrs. Falvey.
New Deal Furniture El Paso opens to the public its going-out-of-business sale October 2 at 7130 Gateway East, across from Cielo Vista Mall. The two-story showroom is filled with a vast selection of quality home furnishings priced to move quickly. Home accessories will be discounted 50% and all fine area rugs will be discounted 65%. Featured brands include BenchMade, Elements, Flexsteel, Hekman, HomeStretch, Howard Miller, Jaipur Home, Kingsdown, Man Wah, Mayo Furniture, New Classic, Palliser, Serta, Tempur-Pedic and many more. Management encourages early shopping for the best selection.
As the Borderland community grew over the past seven decades so did New Deal Furniture El Paso. Starting with its original store on Alameda Ave., the company opened a second location in 1991 — a 64,000-square-foot showroom on Gateway East, where it operates today. Together with its 50,000-square-foot warehouse, these facilities allowed New Deal Furniture El Paso to become known as the place “Where smart furniture shoppers shop”, serving customers throughout El Paso, the Borderplex, New Mexico, and beyond. Equally important has been the family’s commitment to giving back, from helping establish the Falvey Silva Senior Center in Ysleta to supporting the El Paso Opera and local charities and churches.
The showroom will be available for sale or lease along with a 50,000-square-foot warehouse. For more information on the liquidation sale, visit www.newdealfurniture.com.